FIFA stay on match-fixing alert as group games reach closing stages

Ralf Mutschke

By Andrew Warshaw in Belo Horizonte
June 21 – FIFA’s monitoring of World Cup warm-up matches revealed no apparent instances of match-fixing according to head of security Ralf Mutschke (pictured). Several friendlies before the 2010 World Cup were later found to have been rigged leading FIFA to take a close look at dozens of similar games in the build-up to Brazil.

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Castol Activ gets social in India with ‘second screen’ focus

Castrol ad

June 20 – Castrol Activ has avoided the scramble for TV audiences and switched from a traditional TV-based marketing campaign to focus their world cup promotion on ‘second screen’ technology. The World Cup sponsor is running a digital and social media campaign in collaboration with digital marketing agency FoxyMoron called ‘Castrol Activ Cling On To Football’.

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World Cup TV viewing data in Africa shows strong youth demand

Africans watch World Cup

June 19 – World Cup TV viewing data in the African continent is showing pan-regional interest in the World Cup and in African teams in particular. GeoPoll has released data on viewing figures in Ghana, Kenya, Nigeria, Tanzania and Uganda showing large proportions of national populations are tuning in, skewed strongly towards young adult males.

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FIFA to adjust GLT technology, UEFA look set to bring it in

goalline incident

By Andrew Warshaw in Belo Horizonte
June 17 – World Cup organisers have promised to tweak the use of goalline technology after the confusion that marred France’s 3-0 win over Honduras. Sunday’s Group E game in Porto Alegre made history after the first ever World Cup goal was awarded as a result of the introduction of technology.

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