Romanians ramp-up women’s SuperLeague commercial push

February 11 – The Romanian Football Federation (FRF) have launched their first Women’s SuperLeague commercial strategy dedicated exclusively to the Women’s SuperLeague. Developed in partnership with FIFA, the strategy is a is focused on the professionalisation and financial sustainability of women’s football in Romania.

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NFL announces return to Madrid’s Bernabéu

February 3 – The National Football League (NFL) is returning to Spain and the home of Real Madrid, the Santiago Bernabéu, in 2026. Once a novelty, now par for the course, NFL regular-season worldwide expansion is one of the smartest plays in sports marketing and publicity.

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Referee bodycam to make Bulgarian debut in Super Cup

February 2 – The upcoming BET.bg Bulgarian Super Cup clash between Ludogorets Razgrad and Levski Sofia on February 3 will be the first time in the Bulgarian game that the head referee will wear a specialised body camera, offering fans a unique, first-person perspective of the action on the pitch.

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WSL fans raise a glass to drinking in the stands trial

January 26 – Trials allowing supporters to drink alcohol in the stands at Women’s Super League matches have received overwhelmingly positive feedback, prompting renewed debate over why such policies remain controversial in English football when they are routine across much of British sport. The sight of a beer snake at cricket matches being one of the traditions of the summer.

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