Real Madrid to unveil new app in football’s global technology wars

real madrid fans

By David Owen
May 18 – Top football clubs face a common problem: as their global brands become more powerful, their fan-bases become more remote and harder to engage with – and to monetise. Digital technology seems an obvious route to addressing this issue, and this week Real Madrid, which has been notably quick off the mark in the use of social media, will launch its latest initative for connecting with supporters worldwide.

Read more …

Ajax plans new training base while Arena rethinks naming rights

Ajax logo

By Samindra Kunti
May 15 – Ajax Amsterdam failed to win the Dutch title this season, finishing second behind champions PSV, but the club wants to reestablish itself as Holland’s number one team through the construction of Ajax City, a state of the art training complex. At the same time the Amsterdam Arena may seek a stadium naming rights deal.

Read more …