Nokia India strikes deal with Barcelona

Antoni Rossich_and_D._Shivakumar

By Andrew Warshaw

October 29 – In the first sponsorship arrangement of its kind, Barcelona have joined forces with Nokia India, a landmark breakthrough for a country traditionally more associated with cricket than football.

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Shirt sponsorship in Europe reaches record high

Manchester Utd_and_Liverpool_boast_the_joint-second_best_shirt_sponsorship_deals_in_Europe

By Andrew Warshaw

October 25 – Despite the economic downturn and the squeeze on spending, Europe’s top leagues have collectively broken through the €500 million (£333 million/$650 million) barrier for shirt sponsorship, representing a seven per cent increase, according to Sport+Markt’s latest European Football Jersey Report.

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UEFA and FARE kick off anti-racism week

uefa fare_23-10-12

By Andrew Warshaw

October 23 – This week’s Champions League and Europa League games will showcase activities organised by UEFA and its partner Football Against Racism in Europe (FARE) to transmit the message that racism has no place in football.

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