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VW rehabilitates with Euro 2020 showcase sponsorship for its electric credentials

August 9 – German carmaker Volkswagen has clinched a significant deal to become the new mobility partner of Euro 2020 saying it would use the event to showcase its new I.D. electric model.

Read more …

Football Marketing

Western Union grabs Liverpool’s sleeve in £25m deal

By Paul Nicholson

August 9 – Premier League Liverpool have announced Western Union as the club’s first sleeve sponsor in a five-year multi-million pound deal. No exact figure was officially announced for the sponsorship but it is being reported in local media of being worth £25 million.

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Football Marketing

LFP unveils Bricomarché as official supplier, Tag Heuer as timekeeper

August 9 – On the eve of the first round of the 24th edition of the French League Cup, the Professional Football League has announced DIY superstore Bricomarché as the official supplier of the competition for this season.

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Integrity

‘Chavista until death’ Maradona joins up as a soldier for Venezuela’s Maduro

maradona

August 9 – Diego Maradona is at it again – not making a comeback but coming up with yet more madcap comments, this time pledging to be a “soldier… until death” for embattled Venezuelan President Nicolas Maduro. 

Read more …

Football Marketing

Brentford buzzing as they expand University of West London deal

August 9 – Championship club Brentford have expanded their partnership with the University of West London (UWL) as part of a new three-year deal.

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Europe

Grimsby vs Derby cup game abandoned as rain stops play

August 9 – Summer, what summer? Well apart from a mid-June heatwave.

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Africa

CAF chief Ahmad warns Cameroon its 2019 AFCON rights are on a knife-edge

cameroon fans

By Andrew Warshaw

August 8 – Cameroon’s bid to cling on to hosting the 2019 African Cup of Nations, which has come under intense scrutiny since the decision to expand the finals to 24 teams, has suffered a further blow with the president of African football himself questioning the country’s credentials.

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Africa

Liberia’s Woodson wins CAS appeal and returns to LFA exco

By Paul Nicholson

August 8 – Rochell Woodson, the Liberian FA executive committee member who was removed from her position at the LFA Congress in December 2016 while she was on maternity leave, has won her appeal against the decision at the Court for Arbitration of Sport (CAS).

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Football Marketing

Konami adds Valencia CF, Countinho and top Brazilian clubs in PES 2018 v FIFA 18 battle

August 8 – Ahead of the rival launches of Pro Evolution Soccer 2018 and FIFA 18, Konami announced that PES2018 is now the Official Video Gaming Partner of Spanish club Valencia CF.

Read more …

Finance

Barca boss Bartomeu says Neymar is history, but not all the €222m will go on new players

Josep Bartomeu

August 8 – Barcelona president Josep Maria Bartomeu has broken his silence over the manner in which Neymar left the club for Paris St-Germain.

Read more …

Europe

Aberdeen face UEFA sanction after team and fans lose the plot

August 8 – UEFA have opened disciplinary proceedings against Aberdeen and Apollon Limassol following crowd trouble at their recent Europa Cup tie.

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Football Asia

Peace party heads to Aus to broker deal in FFA vs clubs row

August 8 – The bitter internal dispute between Football Federation Australia (FFA) and Australia’s A-League clubs reaches a pivotal stage this week as a joint FIFA-Asian Football Confederation delegation arrives for talks aimed at resolving the impasse.

Read more …

Africa

Sierra Leone chaos as stakeholders demand emergency congress for this week

Sierra leone players

August 8 – Members of the Sierra Leone Football Association (SLFA), who are also referred to as football stakeholders, are demanding an emergency extraordinary congress within three days’ time amid the chaos and confusion engulfing the country’s warring footballing factions.

Read more …

Integrity

FA report clears England women’s manager of bullying charge

August 8 – The manager of the England women’s team, Mark Sampson (pictured), has been cleared of any wrongdoing after one his star players Eniola Aluko made a complaint to the Football Association about “bullying and harassment”.

Read more …

Football Marketing

HDI to ride on the shirt sleeve of Hannover 96

August 8 – German insurance group HDI has become the shirt sleeve sponsor of Bundesliga club Hannover 96. HDI is already holds the naming rights to the club’s stadium, a sponsorship it secured in 2013.

Read more …

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Inside Editorial

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Tango of the malignant narcissists

Andrew Warshaw

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David Owen

The worm turns: new 2023 financials point to long-delayed sponsorship uplift for Infantino’s FIFA

AFC Asian Cup

Concacaf W Championship 2022

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