August 6 – In Romania, local gambling brands have been the traditional sponsors of football clubs. The players’ shirts routinely bear brands that encourage fans to bet and play slots online.
August 6 – Premier League Tottenham Hotspur have agreed a three-year partnership with Getir, the ‘ultrafast’ grocery delivery service. Getir will be an Official Global Partner.
August 6 – The women’s Olympic football final between Sweden and Canada has been shifted to a different venue and different kick-off time because of heat and pitch concerns.
August 6 – After 21 years and a relationship of romance, thrill and exultation, Lionel Messi and FC Barcelona will part ways “because of financial and structural obstacles”.
August 6 – Leeds United have become the fourth Premier League club to join the Socios.com blockchain-based Fan Token platform.
August 6 – Serie A’s Fiorentina have issued their first blockchain-based merchandise with the limited edition digital NFT offer of 95 new jerseys, matching the 95 years of the club.
August 6 – In perhaps what is the ultimate display of marketing and advertising solidarity within local communities, the English Football League (EFL) has announced a new three-year partnership with eBay that will see the online marketplace donate advertising space at EFL grounds to small businesses.
August 5 – La Liga has agreed a €2.7 billion cash injection with private equity firm CVC who will take a 10% stake in a new company set up to handle LaLiga’s commercial business.
August 5 – Despite the devastating impact of the pandemic on football across Asia and the AFC’s geographical footprint, its marketing committee reports that its brand has strengthened and its expanding reach has been a positive outcome in a difficult period.
August 5 – UK Police have arrested eleven people over online racial abuse of England players after the Three Lions’ defeat in the Euro 2020 final on penalties.
August 5 – UEFA is bringing in video assistant referees (VAR) for all remaining European Qualifier matches for the Qatar World Cup 2022.
August 5 – The South American Football Confederation (Conmebol) distributed $1.3 billion among its associations and clubs between 2016 and 2021, the organisation’s president Alejandro Dominguez claimed in a virtual meeting with his council.
August 5 – Louis van Gaal is back. For a third time, the Dutchman will take charge of the Netherlands, succeeding Frank de Boer following Oranje’s disappointing campaign at Euro 2020.
August 5 – FC Barcelona and Allianz have renewed their partnership, which has been expanded into a global campaign and will run until 2024.
August 5 – Turkish blockchain technology company Bitci.com have expanded their Fan Token base in Spain with a deal with LaLiga’s Deportivo Alavés that includes a three-year brand advertising package.