August 5 – FC Barcelona and Allianz have renewed their partnership, which has been expanded into a global campaign and will run until 2024.
The two parties have ties that go back a decade. The expanded three-year renewal excludes the Chinese territory.
The agreement will cover support for women’s football and social commitments, with the partnership extending to the Barça Women and Barça B with regards to associated image rights. At the same time, the parties will collaborate via the Foundation, Barça Innovation Hub and the Barça Academy.
Via the foundation, the club and insurer will launch a new project ‘Confidence in Tomorrow & Barça Foundation’, promoting social inclusion that will benefit 200 children in vulnerable situations in the city of Barcelona.
Allianz has a rich portfolio in sports as a partner of the International Olympic Committee and holding the naming rights to seven stadiums.
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