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Tag: Arsenal

Arsenal toast Germany’s Ganzberg with Cambodian launch

September 11 – Arsenal have signed German brew Ganzberg as its Official Beer Partner in Cambodia.

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Football Marketing

Arsenal extend WorldRemit deal and Future Stars coach training opportunity

August 15 – Premier League Arsenal have extended their deal with their Official Online Money Transfer partner WorldRemit in an agreement understood to be for another two years.

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Finance

Arsenal pay record £72m fee for Lille’s Pepe

August 2 – Arsenal have completed a club-record £72 million deal to sign Nicolas Pepe from French club Lille OSC in a bid to bolster their squad ahead of the new Premier League season.

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Football Marketing

Going to Hells: Gunners go local with Camden Town Brewery deal

July 23 – Arsenal have gone local with their latest sponsor partner. Camden Town Brewery, which has become the club’s Official Beer Partner in the UK and Ireland in a three-year deal.

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Premier League

Gunning for the top execs: Arsenal fan petition hits 100,000

July 19 – Arsenal fan websites in the United States are reported to be playing a key role in a protest campaign against the club’s owners.

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Premier League

Kroenke fires back at Gunners fans telling them to wait for trophies

Arsenal badge

July 17 – Arsenal supporters groups have been rebuked by Josh Kroenke, son of American owner Stan Kroenke, in an open letter declaring that top trophies are out of reach this season for the club. 

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Performance

Edu returns to Arsenal as technical boss, Juninho takes over in Brazil

July 10 – Edu Gaspar has returned to Arsenal to become the club’s new technical director. The Brazilian held a similar role with the Selecao, which won a ninth Copa America last Sunday on home soil. 

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Football Marketing

Adidas’ Arsenal shirt launch backfires in offensive tweet storm

July 3 – Adidas UK were left hugely embarrassed when a social media gambit launching the new Arsenal kit backfired, leading to shirts being tweeted with racist and offensive slogans on the back.

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Football Marketing

Konami host PES 2019 World Finals at Emirates as gamemaker extends Arsenal deal

July 1 – Arsenal have extended their global partnership with Konami for a further three years, taking them through to June 2022.

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Football Marketing

VBET take 3-year punt on Arsenal. Parlour to front content

June 14 – Arsenal have signed VBET as the club’s Official Betting and Gaming Partner in a partnership, which will run until 2022.

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Europe

Wenger critical of Baku venue as Azeri insist Mkhitaryan would be safe

May 24 – Former Arsenal manager Arsene Wenger has added his voice to criticism surrounding UEFA’s choice of Azerbaijan for next week’s all-English Europa League final – and says the absence of Henrikh Mkhitaryan for political reasons “should not happen” in this day and age.

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Europe

Azerbaijan ‘disappointed’ at Arsenal’s stay-away Mkhitaryan saying safety was guaranteed

May 22 – The decision by Arsenal’s Armenian midfielder Henrikh Mkhitaryan not to travel to Baku in Azerbaijan to play in the Europa League final against Chelsea on May 29 has been described by the Azerbaijan FA (AFFA) as an “unwarranted decision”.

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Europe

UEFA defend Baku as Europa League final venue in open letter to Arsenal

By Andrew Warshaw

May 21 – Amid widespread condemnation of their decision to stage the all-English Europa League final in distant Azerbaijan, UEFA have defended their selection of the capital Baku saying all its member nations deserve a chance to host even though only a small part of the country actually lies within Europe.

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Football Marketing

Mastercard moves into English women’s club game with WSL winners Arsenal

May 21 – Arsenal’s women’s team, just crowned as Women’s Super League (WSL) champions, have unveiled Mastercard as their first major Official Partner. No value or term was given for the deal.

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Europe

Final destinations spark English fan fury over too few tickets, travel and local price hikes

By Andrew Warshaw

May 17 – Fans of clubs taking part in the two all-English European club finals are up in arms over UEFA’s ticket allocation for both showpiece games and the choice of distant Azerbaijan for the Europa League final.

Read more …

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