July 3 – Italian giants AC Milan has agreed a deal with Bulgarian betting company WINBET who will become the club’s Official Regional Betting Partner. The long-term partnership was signed in Sofia in the presence of Maikel Oettle, chief commercial officer of AC Milan, club legend Alessandro Costacurta and WINBET’s COO Viktor Perenovski.
June 20 – Online Malta-based bookmaker Soft2Bet has agreed a two-year deal with Denmark’s Divisionsforeningenin to sponsor the second, third and fourth tiers Danish football.
May 23 – Tipico and the Deutscher Fußball-Bund (DFB) have confirmed the extension of their ongoing partnership.
May 14 – Kaizen Gaming’s online betting brand Betano, which has been establishing a large footprint in football sponsorship, has become the main partner and shirt sponsor of Danish Superliga club Brøndby IF in a three-year deal beginning this August.
February 14 – Goodison Park was at the epicenter of a wonderous derby match versus Liverpool on Wednesday, but it was back to business on Thursday for Everton as their front-of-shirt sponsor was confirmed as having to give up its betting license in Great Britain.
February 7 – Bulgarian second tier club Etar Veliko Tarnovo has renewed its sponsorship with bookmaker Winbet. Etar and Winbet first partnered in 2017, but the sponsorship has been interrupted several times until now.
January 31 – Premier League Chelsea have signed a multi-year deal with crypto sportsbook Roobet, naming it the club’s official regional betting partner for Latin America and Canada.
January 24 – The Bulgarian Professional Football League (BPFL) has agreed a sponsorship with one of the newest entrants to the Bulgarian online betting market, BET.bg.
January 22 – Argentine club football powerhouse Boca Juniors has solidified its relationship with Swedish sportsbook Betsson Group, announcing a renewed partnership that will keep the betting giant as the club’s main sponsor until the 2028 season.
January 16 – Belo Horizonte club Atletico Mineiro has partnered with H2Bet in a three-year deal.
January 14 – Betting operator Esportes da Sorte will be allowed to maintain their presence in Brazil following a federal court injunction.
January 14 – Brazilian giants Botafogo have announced a landmark partnership with online sports betting brand VBET as their new main shirt sponsor in a three-year agreement.
December 23 – Bulgaria’s Etar Veliko Tarnovo has signed a sponsorship agreement with the betting company Elitbet. The contract between the two parties is for two years.
November 19 – Betfair has renewed its partnership with Brazilian Serie A team Cruzeiro until the end of the 2026 season, marking the highest value deal in the history of the Minas Gerais club.
October 22 – LaLiga’s Girona FC has announced a new partnership with OlyBet, who become the club’s Official Betting Partner in Europe (excluding Turkey) and digital partner in Spain for the next two seasons.