October 17 – The gambling industry that has had its hooks into the clubs, players, and fans of the Premier League will have to face a future without their names and logos plastered over the front of jerseys (sleeve partnerships are exempt).
September 18 – Rangers Football Club have extended their partnership with Kindred Group, home to Unibet and 32Red brands in the UK, which will see a new-look to the front of shirt sponsorship for the coming season.
September 17 – Serbia’s FC IMT has signed a shirt sponsorship with bookmaker Meridianbet.
September 5 – Chelsea have unveiled a new partnership with Betway, making the Super Group-owned brand the Premier League club’s long-term Official European Betting Partner.
September 4 – Premier League club Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner.
September 4 – Fast-growing African online betting business SportyBet has agreed a multi-year sponsorship with LaLiga, adding to the Spanish leagues regional betting deals with M88 in Asia and RushBet in South America.
September 3 – The Cyprus Football Association has deepened its relationship with betting brand Stoiximan with a three-season naming rights sponsorship for it top-tier league which will now be called the Cyprus League by Stoiximan.
August 29 – Kaizen Gaming has deepened its relationship with UEFA, agreeing a three-year sponsorship for its Betano online bookmaker brand for the Europa League and UEFA Conference League.
August 22 – Leicester City have announced a one-year extension of their partnership with Parimatch as part of a deal that will see the brand continue as the Foxes’ Official Betting Partner for the 2024/25 season.
August 19 – Linebet has become a regional betting partner of AS Monaco, covering Sub-Saharan Africa and the Mena region, the club confirmed.
August 13 – Championship side Cardiff City have signed a two-year deal with QuinnBet which will see the Casino Operator sponsor the back of the Bluebirds’ First Team playing shirts starting this season.
July 29 – Manchester City rang in a new partnership with online bookmaker Betway, attending the NYSE bell-ringing ceremony on Friday to mark the multi-year sponsorship.
July 22 – Bulgaria’s Krumovgrad FC has signed a sponsorship contract with one of the newest entrants into the Bulgarian betting market, Bethub.
July 12 – Cyprus based Meridianbet, which has just been acquired by the Golden Matrix gaming group and has announced a sponsorship with Cypriot team FC AEL Limassol.
