Parimatch expand football footprint with global Juventus deal
September 18 – Online gaming company Parimatch has stepped up its football sponsorship profile with a new deal with Italian giants Juventus.
Tag: betting sponsor
Leicester City and W88 roll the dice for another season
September 17 – Online gaming company W88 has extended its sponsorship with Premier League Leicester City to the end of the current 2020/21 season. No value was given for the deal.
Online gambler picks up Leicester City deal as it readies a UK site launch
September 14 – Premier League Leicester City have agreed online betting firm Parimatch to become the club’s First Team Training Wear Partner and Betting Partner.
AC Milan punt on regional expansion with Yabo Sports deal in Asia
September 8 – AC Milan, which has renewed focus on creating regional sponsorships, has signed a three-year deal with casino and sportsbook operator Yabo Sports as an official regional partner across Asia.
Fulham land BetVictor as main sponsor for Premier League return
September 8 – Fulham, back in the Premier League at the first time of asking, have confirmed online bookmaker BetVictor as the club’s main sponsor.
AS Monaco signs on-line gambler VBET two-year deal
August 20 – Ligue 1’s AS Monaco have signed online bookmaker VBET as a partner in a two-year deal.
Real Betis secure two-year record deal with Betway, if regulators allow
August 12 – With doubts still remaining over whether LaLiga clubs will be able to take shirt sponsorship from betting brands, Betway has announced a new agreement with Real Betis, a record for the club.
Leeds United go all-in with SBOTOP betting brand’s record £6m shirt sponsorship
August 11 – Newly promoted Leeds United, back in the Premier League after a 16-year absence, have unveiled online betting brand SBOTOP as the club’s new shirt sponsor.
Bwin double up on Belgian Pro League and Eleven Sports with three-year deal
August 5 – Belgium’s professional game, settling down to a new format following a summer of political and legal chaos, has positive news to report with bookmaker bwin being confirmed as its new betting partner.
Betclic wager record amount on Ligue1 and 2 for a winning restart in France
July 2 – At last good news for French league football. Online bookmaker Betclic has agreed a three-season deal to become a marquee partner of the Ligue de Football Professional’s (LFP) Ligue 1 and Ligue 2 championships.
Marathonbet double up on Man City with training kit branding deal
December 9 – Manchester City has built on its partnership with its official betting partner Marathonbet making the online bookmaker the club’s first training kit partner in what is reportedly an eight-figure deal.
Osasuna members force club to rethink Kirolbet shirt sponsorship
October 30 – LaLiga’s Osasuna will meet with betting firm Kirolbet who hold the club’s main shirt sponsorship to discuss the possibility of terminating the contract early. The current contract ends in 2021.
Juve agree 3-season global sponsorship with 10bet
September 19: Italian giants Juventus have announced 10bet as the club’s official gaming and betting partner in a three-year deal.
Chelsea and Liverpool join Spurs in ending 1xBet sponsorships
September 3 – Chelsea and Liverpool have followed Tottenham Hotspurs’s lead earlier this month and ended their sponsorships with Russian online betting firm 1xBet.
Roma embrace AWCBET; but PSV Eindhoven canvas fans on proposed betting sponsor
August 30 – Love them or hate them? Bookmakers – online Asian firms in particular – have ploughed sponsorship money into Europe’s football clubs with AS Roma being the latest to announce a deal. But not everyone is so comfortable taking their money with PSV Eindhoven going to their fans for their opinion on a potential deal.