MLS sponsorship hits record $665m in 2024
December 9 – Major League Soccer (MLS) has continued to build its sponsorship revenues, hitting a record $665 million in 2024, uncovered by research courtesy of Sponsor United.
Tag: brand activation
Mastercard calls up Pele to #StartSomethingPriceless with Champions League campaign
February 13 – Champions League sponsor Mastercard, who last week extended its 24-year partnership for another three-year cycle to 2021, has called up Pele to activate the brand sponsorship in advance of the last 16 knockout rounds.
Walkers renames crisp brand to support Leicester’s Champions League push
March 14 – Leicester City, battling to save their Premier League season and status, have received encouragement from their long term sponsor, snack manufacturer Walkers, who are rebranding “one of its most popular flavors of crisps in a sign of support” ahead of the club’s Champions League tie tonight (Tuesday) against Spain’s Sevilla.
Turkish Airlines launch Euro 2016 campaign based on #EuropesBest
May 25 – Euro 2016 sponsor Turkish Airlines has launched a fan activation campaign titled ‘Meet Europe’s Best’ that will showcase fans and their cultures encouraging them to load social media content to a microsite around the hashtag #EuropesBest.