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Tag: City Football Group

Man City look to Africa and sign Star as Nigerian beer partner

September 1 – Manchester City has expanded its regional sponsorship agreeing an ‘Official Beer Partner’ deal with Nigeria’s Star brand, owned by Nigerian Breweries.

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Performance

Man City uses hackathon to push player data analysis boundaries

August 1 – Manchester City completed their first football data hackathon this weekend. The hackathon was designed to unveil new insights on player performance using data provided by the Premier League, OptaPro and ChyronHego.

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Sponsorship

Man City build with new Chinese partners in advance of July tour

May 9 – Manchester City, who have recently taken on board a $400 million investment from Chinese investors in their City Football Group ownership group, have added two new Chinese partners in advance of their July pre-season trip to the country where they will play Borussia Dortmund and local rivals Manchester United.

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Partnerships

Man City break down Chinese walls with SoccerWorld partnership

March 22 – Manchester City have signed a regional partnership with Chinese firm SoccerWorld to provide better access to facilities and coaches for young Chinese footballers. The agreement is part of the City Football Group’s (CFG) wider ambition to expand its business in China.

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