Coca-Cola returns to Premier League with 3-year sponsorship
May 21 – Coca-Cola is making its return to the Premier League, signing a new three-year deal to become the league’s official soft drink partner starting from the 2025/26 season.
Tag: Coca-Cola
Coca-Cola hydrates its soccer game and adds Canada fledgling Northern Super League to roster
February 28 – The Northern Super League (NSL) has landed a major sponsorship deal with Coca-Cola ahead of its inaugural season in April 2025. The partnership will see Smartwater and Powerade become the league’s Official Hydration Partners, while Coca-Cola takes on the role of Official Soft Drink Partner.
Coca-Cola puts rights lawsuit behind them and buys into FIFA’s Club World Cup
February 21 – Coca-Cola has resolved its legal dispute with FIFA to become an official sponsor of this summer’s much-criticised expanded Club World Cup.
Coca-Cola makes Powerade move in US in bid to regain market share from Gatorade
February 20 – Coca-Cola has confirmed it will replace BodyArmor with Powerade as the official sports drink of Major League Soccer (MLS) and U.S. Soccer. The beverage giant, a long-standing partner of football’s biggest tournaments, is backing Powerade’s resurgence to attract younger consumers while aiming to wrestle back market share from Gatorade.
German FA renews Coca-Cola sponsorship and styles up with Marc O’Polo fashion brand
January 1 – The German Football Association (DFB) has unveiled a new multi-year partnership with Scandinavian clothing brand Marc O’Polo, naming it the official fashion partner for its men’s and women’s senior and under-21 national teams.
AB InBev set to pour into Club World Cup, but Adidas and Coca-Cola still on the fringe
November 11 – Belgian multinational beverage and brewing company, AB InBev, looks increasingly like they’ll come to FIFA’s rescue as a major sponsor for next summer’s World Club Cup.
FIFA leans on reluctant Adidas and Coca-Cola to pay more for unloved Club World Cup
November 1 – FIFA and the World Club Cup is a tournament that is increasingly giving the world governing bodies partners cause for concern, with the latest dispute concerning two of its most steadfast collaborators, Adidas and Coca-Cola.
Coca-Cola trade up sponsorship at Napoli to include training kit
July 9 – Serie A’s Napoli have confirmed Coca-Cola as the club’s Global Training Kit Partner, taking over from eBay.
Coca-Cola makes Euro 2024 its 10th finals sponsorship
October 26 – Coca-Cola has become a global sponsor of Euro 2024, UEFA confirmed on Wednesday.
World Cup Trophy begins 51-stop Coke-fuelled journey
May 12 – The World Cup has begun its now traditional journey quadrennial journey towards the World Cup host nation, in this case Qatar and arriving in time for the October-November event. The tour has become the FIFA equivalent of the Olympic flame.
Ajax agree 3-year Coca-Cola deal
July 26 – Dutch club Ajax Amsterdam and Coca-Cola have signed a sponsorship and ‘pouring’ deal for three seasons.
Juve add Coca-Cola as official partner in two-year tie-up
October 29 – Coca-Cola – sponsors of FIFA’s World Cup since 1974 and UEFA’s Euros since 1985 – has expanded its club football partnerships with a two-year deal with Serie A giants Juventus.
Coca-Cola sign-up for Euro 2020 sponsorship
September 6 – Coca-Cola has signed up as a sponsor for the Euro 2020 championships, extending its 32-year partnership with the European governing body UEFA.
Lucky number 7. Coca-Cola add final fizz to Premier League sponsor roster
September 17 – The Premier League have signed their seventh partner to complete their sponsorship. Coca-Cola GB have joined in a multi-brand three-and-a-half year deal starting January 2019.
Coca-Cola cuts new 5-year sponsorship deal with French FA
June 1 – The French Football Federation and Coca-Cola have agreed a five-year extension of their long-standing partnership taking them through to June 2023.