Subway takes naming rights to Women’s League Cup
December 15 – Fast food giant Subway has signed a multi-year agreement with Women’s Professional Leagues Limited (WPLL), making it the new title partner of the Women’s League Cup.
Tag: naming rights
Sports Illustrated takes naming rights to New York Red Bull’s stadium in 13-year deal
December 12 – New York Red Bulls (NYRB) have entered into a ground-breaking 13-year naming rights agreement that will see their home rebranded from Red Bull Arena to Sports Illustrated Stadium, effective immediately.
Brewer Hahn takes naming rights to Australia Cup in 3-year deal
November 25 – Football Australia has unveiled Hahn as the naming rights sponsor of the Australia Cup. From 2025, the competition will officially be known as the Hahn Australia Cup under a three-year agreement.
Etihad quick to land naming rights for NYCFC’s new Willets Point stadium
November 22 – New York City FC’s 25,000-capacity new stadium, scheduled to be completed before the start of the 2027 season, will be named Etihad Park under a 20-year agreement announced Thursday with Etihad Airways, the national airline of the United Arab Emirates.
EFL Trophy becomes Vertu Trophy as Bristol Street Motors rebrands
November 22 – The naming rights to the EFL Trophy, currently called the Bristol Street Motors Trophy, have been rebranded to the Vertu Trophy with immediate effect.
Albanian FA opens tender for national stadium’s naming rights
November 20 – The Albanian Football Federation (FSHF) has opened tenders for the main sponsorship of the country’s national stadium in Tirana, currently called the Air Albania Stadium.
St Louis City plugs in Energizer with stadium naming rights deal
November 19 – St. Louis City SC has announced a naming-rights agreement with global battery manufacturer Energizer for its new football-specific stadium, which will now be called Energizer Park.
Riyadh Air lands naming rights for Atletico Madrid’s Metropolitano Stadium
October 10 – The Metropolitano Stadium, home to Spanish giants and 11-time La Liga Champions, Atletico Madrid has changed its name. For the remainder of this season and until the end of the 2032-33 season, the venue will be known as the Riyadh Air Metropolitan.
Aussie women’s A-League agrees naming rights deal with SharkNinja
September 12 – Technology company SharkNinja has become the naming rights of the women’s A-League in a multi-year deal.
Kaizen Gaming brand Stoiximan adds Cyprus League naming rights to CFA sponsorships
September 3 – The Cyprus Football Association has deepened its relationship with betting brand Stoiximan with a three-season naming rights sponsorship for it top-tier league which will now be called the Cyprus League by Stoiximan.
Snapdragon ready to build on Old Trafford relationship
August 13 – Manchester United’s iconic Old Trafford stadium may soon sport a new name if shirt sponsor Snapdragon pursues its interest in acquiring the venue’s naming rights.
Emirates renews FA Cup naming rights for further four years
August 2 – The English Football Association (FA) has extended its long-term global partnership of the FA Cup with Emirates for a further four years, that will see the world’s oldest domestic cup competition continue to be called the Emirates FA Cup until 2028.
BPER expands Inter sponsorship with training centre naming rights
July 7 – Inter Milan are moving swiftly under their new ownership and have renewed their sponsorship with bank BPER for a further two seasons and added naming rights to the club’s training centre.
Tyremaker BKT adds 4 years to Serie B title sponsorship
June 28 – Indian tyre maker BKT has renewed its title sponsorship of Italy’s Serie B – Serie BKT – for a new four-team term starting this coming season and ending in 2028.
Ooredoo dialled in for Qatar Stars League naming rights
June 27 – The Qatar Stars League (QSL) has announced Qatar government-backed telecommunications company Ooredoo as its new title sponsor.