June 4 – The Bulgarian Football Union (BFU) has signed a new three-year deal with bookmaker operator efbet which becomes the main sponsor of the Bulgarian men’s and women’s national teams. Efbet will also receive naming rights to the national team training base, which will be renamed the efbet National Football Base.
May 19 – Everton’s new home at Bramley-Moore Dock will officially be known as the Hill Dickinson Stadium, following a landmark naming rights agreement with the Liverpool-based legal firm reportedly worth £10 million a year.
December 15 – Fast food giant Subway has signed a multi-year agreement with Women’s Professional Leagues Limited (WPLL), making it the new title partner of the Women’s League Cup.
December 12 – New York Red Bulls (NYRB) have entered into a ground-breaking 13-year naming rights agreement that will see their home rebranded from Red Bull Arena to Sports Illustrated Stadium, effective immediately.
November 25 – Football Australia has unveiled Hahn as the naming rights sponsor of the Australia Cup. From 2025, the competition will officially be known as the Hahn Australia Cup under a three-year agreement.
November 22 – New York City FC’s 25,000-capacity new stadium, scheduled to be completed before the start of the 2027 season, will be named Etihad Park under a 20-year agreement announced Thursday with Etihad Airways, the national airline of the United Arab Emirates.
November 22 – The naming rights to the EFL Trophy, currently called the Bristol Street Motors Trophy, have been rebranded to the Vertu Trophy with immediate effect.
November 20 – The Albanian Football Federation (FSHF) has opened tenders for the main sponsorship of the country’s national stadium in Tirana, currently called the Air Albania Stadium.
November 19 – St. Louis City SC has announced a naming-rights agreement with global battery manufacturer Energizer for its new football-specific stadium, which will now be called Energizer Park.
October 10 – The Metropolitano Stadium, home to Spanish giants and 11-time La Liga Champions, Atletico Madrid has changed its name. For the remainder of this season and until the end of the 2032-33 season, the venue will be known as the Riyadh Air Metropolitan.
September 12 – Technology company SharkNinja has become the naming rights of the women’s A-League in a multi-year deal.
September 3 – The Cyprus Football Association has deepened its relationship with betting brand Stoiximan with a three-season naming rights sponsorship for it top-tier league which will now be called the Cyprus League by Stoiximan.
August 13 – Manchester United’s iconic Old Trafford stadium may soon sport a new name if shirt sponsor Snapdragon pursues its interest in acquiring the venue’s naming rights.
August 2 – The English Football Association (FA) has extended its long-term global partnership of the FA Cup with Emirates for a further four years, that will see the world’s oldest domestic cup competition continue to be called the Emirates FA Cup until 2028.
July 7 – Inter Milan are moving swiftly under their new ownership and have renewed their sponsorship with bank BPER for a further two seasons and added naming rights to the club’s training centre.