April 28 – Broadcaster Premier Sports has added the title sponsorship of the Scottish League Cup to its exclusive broadcast rights deal in an agreement that will run for at least two years and see the knockout competition renamed the Premier Sports Cup.
April 7 – MLS team San Jose Earthquakes have sealed a ten-year stadium naming rights deal with PayPal in a deal estimated at more than $20 million, according to local sources.
December 4 – Chinese Super League clubs have been ordered to drop the corporate part of their names for the start of next season by the Chinese FA.
October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month.
By Paul Nicholson
October 2 – Clubs looking for financial relief for their coronavirus hit income streams should look harder at the revenue that can be generated from selling the naming rights to their stadia, according to a new report from the KPMG Football Benchmark team.
September 4 – Brazil’s Corinthians have taken a significant step towards paying off the $98 million debt of its stadium development with a the signing of a naming rights deal.
November 28 – Ligue 1 leaders Paris Saint-Germain have launched the sale of the naming rights of their famous Parc des Princes. The French club has created a digital platform to test the waters, seeking a deal worth $22 million a year.
August 5 – Basque club Real Sociedad has signed a reported six-season €9 million stadium naming rights deal with insurance company Reale Seguros.
August 15 – Premier League Huddersfield Town, hard on the heels of announcing fire engine maker Rosenbauer as a club sponsor, have added business telecoms provider Abzorb as an official partner.
July 19 – Nearly £450,000 of taxpayers’ money has been spent trying to find a sponsor for West Ham United’s London Stadium, formerly the capital’s Olympic stadium, according to reports.
April 4 – The Austrian Bundesliga has announced and extension of their main sponsorship with sports betting company Tipico for at least two years from the summer of 2018.
August 30 – Los Angeles’s new MLS franchise LAFC will kick off with a $100 million naming rights sponsor for its $350 million new stadium. The 15-year deal with Banc of California is a record naming rights deal for soccer in the US.
By Samindra Kunti
May 19 – Brazilian club Corinthians are closing in on a naming rights deal for their stadium, but which could maintain the name ‘Arena Corinthians’.
By Tom Parsons
April 21 – Stoke City have entered into a six-year sponsorship agreement with bet365 which will see the Britannia Stadium become the bet365 stadium, and announced plans to extend the ground.