July 24 – FIFA has said that despite difficulties in concluding broadcast contracts, they nevertheless provide a “strong global platform” for the Women’s World Cup.
June 15 – Concacaf is opening the North American commercial door to FIFA in an agreement to co-operate on the joint sales of the 2026 World Cup and Concacaf’s major national team events, that will include two Gold Cups.
May 18 – FIFA has renewed its long-standing sponsorship with McDonald’s that will now run through the Women’s World Cup 2023 and FIFA World Cup 2026.
May 12 – Ahead of the World Cup 2026 brand reveal in Los Angeles next week, FIFA has launched a campaign titled #WeAre26 to raise the profile of the event and host cities in Canada, Mexico and the USA.
April 14 – FIFA has appointed former Juventus commercial chief Romy Gai as its Chief Business Officer.