December 2 – New Instagram followers to Premier League clubs increased again this week, though only marginally to 282,000 from 276,000. There are now more than 42.8 million Instagram followers to Premier League clubs.
November 25 – The growth of new Instagram followers to Premier League clubs in the week to November 20 has remained steady with another 276,000 plus sign-ons matching the previous week. What is emerging is a pattern of the biggest clubs putting on huge numbers of followers, in contrast to the 12 lowest ranked clubs adding less than 2,000 followers each.
November 21 – Premier League clubs amassed a whopping 700,000+ new social media connections in the week ending November 13, with more than 277,000 of them on Instagram.
November 14 – The past week has not been the most productive week for Twitter follower gains in the Premier League with attention focussed on World Cup qualifiers.
November 10 – There were less tweets this week across the Premier League clubs – down from 4,914 to 4775. But there were more new followers across the league, up to 215,00 from 202,766 last week.
By Paul Nicholson
November 7 – Liverpool’s re-emergence as title chasing force this season is having a stimulating effect on its social media and Facebook likes in particular.
October 25 – A comparison of Twitter Followers, Facebook Likes and Instagram Followers across the Premier League shows that Manchester United dominates on all three social media platforms.
By Paul Nicholson
October 20 – Arsenal topped Manchester United in the weekly Twitter followers table for the second week running. The Gunners’ 52,900 new followers is a marked jump for the club, in comparison to the tail off in growth Man Utd are experiencing.
By Paul Nicholson
October 12 – Arsenal, for the first time in a year, have topped Manchester United in the weekly Twitter followers growth chart, though they still remain behind the Manchester giants by almost 700,000 followers overall.
By Paul Nicholson
October 6 – Social media is the fastest growing segment of most clubs’ activities but can the followers be monetised directly or are they part of the larger media/sponsor sale metrics? It is an issue that is increasingly flexing club thinking as they look to maximise and get a return on their investments in the social arena.
September 14 – Manchester United again dominated the Twitter weekly ranking gaining with Arsenal in second place and passing the 8 million total follower mark.
August 31 – Manchester United’s rate of Twitter growth slowed last week against the previous week, from 85,000 new followers to 70,500. In contrast Manchester City grew their weekly new followers to 22,100 and can be expected to grow again on the back of exciting Premier League performances.
By David Owen
August 23 – Football has emerged with the gold medal in the Twitter Olympics, with Neymar Junior’s decisive spot-kick in the penalty shoot-out against Germany generating more Tweets per minute than any other piece of Rio 2016 sporting action.
By Paul Nicholson
August 17 – What a difference a year makes in the Premier League Twitter world. Both Arsenal and Chelsea had more followers than Manchester United at start of last year but now the Manchester giants have taken a substantial lead.
By Paul Nicholson
May 4 – Leicester City’s meteoric rise from the Premier League’s relegation zone to championship winners over the past 45 games has seen a similar rise in the club’s social media, propelling it into the big league of social media engagement.