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Football Marketing

Fiorentina and Genuino innovate with blockchain chipped shirt product

January 7 – Serie A’s Fiorentina have set a blockchain-meets-football first with each of the club’s playing shirts to be inserted with a dedicated chip that can be tracked and will prevent counterfeiting.

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Africa

GFA cracks down on ‘illegal’ bookies offering markets on Ghana Premier League

January 6 – New Ghana Football Association (GFA) president Kurt Okraku has acted swiftly to crackdown on the illegal betting markets being offered by bookmakers on the country’s Premier League (GPL), threatening legal action.

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Football Marketing

PSV poised to swap Umbro for Puma in €40m+ deal

January 6 – The ink now appears to be drying on the new Puma deal with Dutch club PSV Eindhoven that will begin with the 2020-21 season and sees the German sportswear giant take over from Umbro as the club’s kit supplier.

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Africa

Tanzania’s Simba club launches payment card with Equity Bank

By Osasu Obayiuwana

December 20 – In what is a unique drive, in African football, to increase revenue, leading Tanzanian club Simba has launched its own bank payment card. They hope to raise a minimum of $10 million through the deal.

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Football Marketing

Game over for Ozil in China as Netease removes him from PES 2020 video title

December 20 – Arsenal’s Mesut Ozil who tweeted about China’s detention and persecution of Uighurs and other Muslims in the Xinjiang province, has been removed from the Chinese edition of Konami’s PES 2020 video game.

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Football Marketing

Liverpool adds cyber storage partner to sponsorship portfolio

December 20 – Premier league Liverpool has added cyber storage company Acronis to its sponsorship roster in what is described as a multi-year partnership. No value was given for the deal.

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Football Marketing

Adidas join Coke in corporate sport-washing of Saudi Arabia’s Italian Super Cup

December 20 – Adidas have become the latest FIFA sponsor to embrace the controversial Italian Super Cup after earlier this week Coca-Cola announced it would be the match’s title sponsor.

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Football Marketing

Real Madrid to monetise 110m Facebook following with $2.77 subscription

December 20 – Real Madrid have launched a new Facebook subscription service costing $2.77 as the club seeks monetise their giant following  of a 110 million on the social media platform.

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Football Marketing

West Ham deliver ITD Global as new official logistics partner

December 20 – Premier League West Ham United has announced ITD Global as its Official Logistics Partner. 

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Football Marketing

Integrity bypass? Italian Super Cup naming rights sold to Coca-Cola

December 19 – Coca-Cola has compounded the controversy of the Italian Super Cup to be played between Juventus and Lazio on December 22 in Saudi Arabia, by becoming the event’s title sponsor.

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Broadcast

Man City launch dedicated club channel on YouTube Kids

December 18 – Manchester City has launched a dedicated channel on YouTube Kids, the first football club to do so. The channel will feature City-themed children’s content aimed at an under 12 audience.

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Football Marketing

UEFA opens club competition tenders for video games and branded product categories

uefa flag

December 18 – UEFA has issued tenders covering its club competition licenses in the areas of video games and esports, as well as for the creation of a number of UEFA-branded products.

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Broadcast

LaLiga takes on England’s Premier League with 24/7 English-language channel on Sky platform

December 17 – LaLiga is striking at the heart of English Premier League broadcast territory with the country’s first dedicated football channel on the SkyTV platform.

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Football Marketing

Juve keep Chinese deals flowing with Ganten renewal

December 16 – Juventus have extended their Official Water deal with Chinese mineral water firm Ganten for another three years, taking them through to 2023.

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Football Asia

China’s state TV channel drops Arsenal game after Ozil condemns muslim crackdown

December 16 – In an unprecedented move that illustrated the country’s sensitivity over human rights issues, China’s state broadcaster pulled Sunday’s Arsenal-Manchester showpiece fixture from its broadcast schedule after Arsenal midfielder Mesut Ozil criticised Beijing’s brutal crackdown on ethnic Muslims.

Read more …

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