Names can be powerful things, particularly today when almost no-one is beyond the reach of electronic media.
In these superficial times, your name can be one of the most important factors in determining what people think about you and, hence, your destiny.
It is worth bearing this in mind when contemplating the fate of Saadi Gaddafi.
Now in prison in his native Libya having recently been extradited from Niger where he took refuge following the overthrow of his father, Saadi, of course, bears one of the most notorious and evocative names of recent decades.