By Mark Baber
October 14 – The Indian Super League held an extravagant Bollywood/footballing extravaganza on Sunday to open the long-awaited start of the new competition which aims to awaken the “sleeping giant” of Indian football. Amidst all the hype, voices of caution advised of the difficulties involved in building fan bases from scratch, in a cricket obsessed country and warned of the historical precedent of similar ventures in the USA.
Indian Super League opens in Bollywood-style
