EnergyBet gambles on revamped Aston Villa for its sportsbook launch

August 4 – Under the new Chinese ownership of Tony Xia, England’s once great Aston Villa are expecting to be challengers for an immediate return to the Premier League. They will be hoping that success in achieving that will also transmit to their new challenger brand betting partner EnergyBet.

EnergyBet launches in the UK later this month having seen rapid growth in the Scandinavian and Eastern European markets. The sportsbook is a new product from that has been operating in the UK with casino platform (licensed in the UK and Malta) since 2012.

Villa will promote the sportsbook across all its media as their Official Betting Partner. Although not launching until later this month, fans can win VIP match tickets and home shirts at in what will be a season long ‘Ultimate Villa Competition’.

Aston Villa Head of Partnerships Peter Wright said: “We are delighted to add EnergyBet as our Official Betting Partner for the UK and Europe. We look forward to working with EnergyBet as a new challenger brand, supporting them in their endeavour to make their mark in an exciting industry.”

For their part, EnergyBet are buying into a club that is desperately trying to rebuild after a sustained period of failure and uncertainly that has seen fans desert the club on matchdays, and reduced investment in the playing squad under the previous owner Randy Lerner who was keen to sell the club.

But the brand is still the strongest in the Midlands area and Xia’s ownership brings some hope of the required investment to turn the club round. Some doubts exist over his personal commitment to the club and how much he has to invest in the squad, but EnergyBet are very much backing the strength of the brand.

EnergyBet UK Country Manager Emilia Rynkowska added: “EnergyBet are excited to partner with a football club the size of Aston Villa. Villa are one of the most historic and successful clubs in England and it’s a pleasure to be associated with everyone at Villa Park. The club provide us with a great platform to promote our brand and we look forward to being part of their promotion push.”

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