Nike tops ‘influential brand’ ranking in China. Basketball beats football

January 15 – Nike is the most influential sports brand in China, followed by the Chinese Basketball league and football’s Chinese Super league in third position. Sports leisure brands Adidas and New Balance occupy fourth and fifth positions.

The ranking of brands was produced by business-to-business website dongshiju.com and the China Data Center.

According to Yutang sports, the top 50 brands were ranked according to brand awareness, reputation, consumer preference, market share and other indexes related to brand influence.

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The 2017 ranking is the third edition of the Top 50 brands list and includes sports leagues in the methodology for the first time. Nike topped the 2016 ranking followed by Converse who do not appear in the 2017 ranking.

Nike, with a dominating presence in basketball, is supported by a strong showing for basketball generally in the country. While the CBA League beats football’s CSL, the NBA China Games also rank high at 8th position. Despite the frenetic rush to China of Europe’s top clubs and leagues, as well as FIFA’s chase for China’s sponsorship cash, none of their brands make it into the top 50.

What is noticeable between the 2016 and 2017 lists is the number of appareil firms in 2016 who have dropped out of the 2017 Top 50. They appear to have been replaced by a move towards events and venues in the Chinese psyche.

 2016 Top 50 influential brands: 

1 Nike, US

2 Converse, US

3 Anta, China

4 Adidas, Germany

5 Reebok, US

6 Peak, China

7 Puma, Germany

8 Li-Ning, China

9 Yonex, Japan

10 NewBalance, US

11 Mizuno, Japan

12 Kappa, China

13 Umbro, UK

14 Spalding, US

15 Met-Rx, US

16 Double Fish, China

17 Decathlon, France

18 DHS, China

19 LeSports, China

20 Butterfly, Japan

21 Head, Austria

22 Flex, UK

23 Keep, China

24 Kawasaki, Japan

25 TheJoyRun, China

26 Domyos, France

27 FEIERDUN, China

28 Hupu, China

29 JoinFit, China

30 JLSports, China

31 Toread, China

32 Kansa, China

33 ZJStar, China

34 ShuHua, China

35 Impulse, China

36 XingDong, China

37 Victor, China

38 Vango Sports, China

39 ToSwim, China

40 KaiKang, China

41 TaiShan, China

42 Speedo, Australia

43 Oxelo, France

44 Intersport, China

45 Ruosai, US

46 Quechua, France

47 Oceans, China

48 Snode, US

49 Cougar, China

50 Bestray, China

Source: dongshiju.com

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