Arsenal sign world-first cryptocurrency sponsorship with CashBet Coin

January 25 – Bitcoin’s value may have crashed from its stunning high before Christmas, but cryptocurrency is alive and kicking and Arsenal are the first Premier League club to take advantage of this announcing a partnership with CashBet ahead of the Initial Coin Offering (ICO) of its new cryptocurrency, CashBet Coin designed specifically for iGaming.

CashBet Coin will be the club’s exclusive and official Blockchain Partner.

Dr. Mike Reaves, CEO and Founder of CashBet, said: “With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players…

“Designed specifically for iGaming, CashBet Coin will improve the online experience for real money, casino, social, skill-based, eSports and sports betting players through increased trust and transparency, faster payouts, reduced fees and dedicated player protection.”

The agreement will give the CashBet Coin brand in-stadium advertising channels for Arsenal home Premier League games.

Vinai Venkatesham, Arsenal’s chief commercial officer, said: “We are pleased to welcome Cashbet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.”

The ICO presale began yesterday (January 24, 2018) and ends on February 20. There will then be a  public sale beginning on March 20 and continuing until April 27.

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