July 9 – Premier League Norwich City, who in the last 10 days have announced Lotus as their new shirt sponsor and Joma as their new kit supplier, have now added sports and leisure retailer JD as their shirt sleeve partner for the 2021-22 season.
Designated as a Principal Partner of the club, the JD logo wll be on its home, away and third kits for the new season, as well as adult and junior replica kits.
Norwich Head of commercial development, Ben Tunnell, said “JD is one of the country’s leading high street brands, whose exciting marketing aspirations help symbolise our own ambition for the upcoming 2021-22 Premier League season.”
JD will activate the sponsorship locally and via its developing international base.
JD Group Executive Chairman, Peter Cowgill, added: “It’s fantastic to see Norwich City back in the Premier League and we are excited for JD to partner with them ahead of the new season.
“With our store footprint in the East Anglia area, alongside the club’s growing international popularity, we are looking forward to bringing this partnership to life and JD being part of the journey ahead.”
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