July 26 – Kumho Tyre has agreed a long-term extension to its Official Tyre Partner status with Premier League Tottenham Hotspur which began in 2016.
No exact term or value were given for the deal that will give Kumho Tyre LED advertising space as well continued presentation of the club’s match day player mascot programme.
Kumho said the club “will also support Kumho Tyre’s Corporate Social Responsibility programmes by creating player related content that focuses on tyre safety, as well as other co-created digital campaigns to drive fan engagement.”
Tony Gang-seung Lee, senior vice president of global marketing at Kumho Tire Co., said: “We will use this extended partnership to enhance our brand recognition in global markets including the United Kingdom and aggressively engage in efforts to turn our business into a premium brand.”
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