July 27 – Autohero have teamed up with French champions Paris Saint-Germain in a multi-season agreement.
The deal is the latest in PSG’s growing list of sponsorship and commercial deals, with the online sales car platform tying its name to French football’s biggest club brand.
“With Autohero, we created what we believe is the best way to buy a used car, totally online,” said vice president AUTO1 group and managing director France Alexandru Marin. “We have adopted the best e-commerce practices to transform a long and sometimes tedious purchase journey into a pleasant experience that ends by a festive moment, with the new used car delivered directly to the customer’s door. Exactly this moment is just as emotional for the customer as Paris Saint-Germain scoring the winning goal in a match.”
“With this partnership, we want to bring online car buying close to people who didn’t interact with our brand yet and spark curiosity. We believe that Paris Saint-Germain, with its large tradition and trusted brand, is the best possible door opener to reach this target because more than any other sport, football has the power to reach an extremely large and committed community.”
It is not Autohero’s first partnership in sports. The brand is also a major sponsor of Bundesliga club Hertha Berlin.
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