October 8 – The MLS has renewed its sponsorship with Continental Tire for a new multi-year term. The tyre brand has been an MLS partner since 2010.
Celebrating its 150th company anniversary today, Continental Tire will retain its moniker as the MLS’s Official Tire and as an Official Partner of all 27 MLS Clubs. Commemorating the 150 year anniversary, Continental Tire is gifting $150,000 to the MLS, the Club Supporters Groups.
“We’ve been celebrating the culture of soccer in North America as a partner of Major League Soccer for over 10 years and we’re excited to continue the partnership once again,” said Travis Roffler, director of marketing for Continental Tire. “We have a deep understanding of the passion that drives this sport as Continental’s soccer roots began in the 1950’s with Hannover 96, a German professional soccer club. As we celebrate Continental’s 150th anniversary this October, we look forward to bringing MLS fans along for the ride for more years to come.”
Continental Tire’s marketing package includes brand integration across broadcast, digital, video, content, and in-stadium exposure. The partnership also features on-site activation at major MLS events, including MLS Cup and MLS All-Star Week.
Continental Tire will continue its support of Kick Childhood Cancer – the MLS’s campaign to strengthen research efforts to find cures for all types of childhood cancer.
“Continental Tire has been an extraordinary partner during the explosive growth of MLS and the sport of soccer in the U.S. and Canada over the last decade,” said Jennifer Cramer, Senior Vice President of Marketing of SUM and Major League Soccer. “With their continued support of our League and teams and a new initiative to benefit club supporters groups, Continental Tire always takes extra steps to show their genuine dedication to our sport, fans and communities.”
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