November 17 – Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina’s national teams in a two-year deal.
Bybit’s brand will have logo recognition across all Argentine Football Associations (AFA) assets, including on the training apparel of all the national football teams. No value was given for the sponsorship.
Founded in 2018, Bybit has grown rapidly into a global business for cryptocurrency traders and has now put a focus on expansion in South America.
Ben Zhou, CEO of Bybit, said: “We are excited to support the Argentina national football team through this long term partnership with the Argentine Football Association. La Albiceleste not only has the complementary colours for Bybit’s black and yellow, but also embodies relentless passion and limitless creativity – qualities we as a crypto company would like to champion and celebrate. Working with the AFA is one of the easiest decisions we have made.”
The Argentine FA has been one of the fastest national associations to capitalise on the cryptocurrency and blockchain commercial opportunities.
The AFA have sold the naming rights to their top tier league to their crypto fan token partner Socios.com in a one-year deal that sees the league renamed the Torneo Socios.com. In June Socios.com broke its own records with the launch of the Argentina national team Fan Token, increasing its all-time number of users on the app by 50% and triggering a decision to launch an extra batch of tokens.
AFA president Claudio Tapia, said: “We are very happy to announce this important commercial agreement (with Bybit). We added a brand to the national teams’ clothing and that is something significant, both for the company and for AFA. It is important to add brands with a global presence, which accompany the national team projects that we have been developing in an integral way for 4 years, not only with the senior national team.”
Leandro Petersen, Commercial and Marketing Manager of AFA said: “We have carried out a strategy of commercial and brand growth around the world, opening strategic markets where AFA does not have a presence in, generating various business units to strengthen AFA’s revenues and launching new digital products for fans around the world. We have added many business partners in this way — leading brands that today form part of the AFA sponsorship platform. Bybit is a global brand that bets on technology and seeks to continue growing throughout the world, in the same way that we are doing in our association.”
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