Man City to launch sustainability campaign with new renewable energy partner Masdar

January 6 – The club fuelled by petro-chemical wealth has a new energy partner. Abu Dhabi renewableenergy company Masdar has become an Official Partner of Manchester City with the first activation being the support of a global sustainability campaign ahead of Abu Dhabi   Sustainability Week starting January 15.

Masdar is a specialist in renewable energy, clean technologies and sustainable development, with renewable energy projects predominantly across the Middle East and North Africa, but with a footprint that sees it operating in 40countries worldwide.

No value or length was given for the deal that will include the launch of a global campaign aimed at raising awarenesson the importance of climate action and mitigating climate change.

Stephan Cieplik, senior vice president of global partnership sales, said: “At Manchester City, we have a commitment togrow sustainably and responsibly, whilst recognising that the Club has the ability to use its voice to encourage thecommunities we connect with to do more… We also know that a sustainable future can only be achieved by working together collaboratively with partners and fans and we’re delighted to welcome Masdar as an Official Partner today to join us on this journey.”

Masdar is pushing hard with its ambition to be a global clean energy powerhouse and is targeting its  project portfolio toreach more than 50GW total capacity by 2030.

Mohamed Jameel Al Ramahi, Chief Executive Officer of Masdar, said, “Climate change is the defining issue of our time,which affects us all. By working together to raise awareness, educate and take action, we can turn this global challengeinto an opportunity.”

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