Man City builds sponsor portfolio with Aldar deal

January 27 – UAE real estate developer Aldar Properties has become Manchester City’s Official Real Estate Partner.

The partnership will see the two “work together on a number of exciting new development projects within the region inthe realms of real estate, retail and football education,” said a club press release.

This will include promotion of Aldar residential projects to Man City’s global fanbase. Aldar will use the Man City brand and will have exposure in the club’s Etihad Stadium as well as across its digital platforms.

Rashed Al Omaira, chief commercial officer, Aldar Properties, said: “This is a very exciting partnership for us and one that will help us to bring Aldar closer to customers and investors in international markets and provide them with accessto Abu Dhabi’s vibrant real estate market. This partnership will also promote and encourage sport in Abu Dhabi and willenable the next generation of UAE footballers to learn from some of the world’s top football coaches.”

No value or term was given for the new global sponsorship.

Stephan Cieplik, Senior Vice President of Global Partnership Sales, City Football Group (Man City’s majority owner). said: “By aligning with Aldar, the Club will be able to further use the power of football to make an impact within theregion and build on Manchester City’s growth in the UAE.

“The team at Aldar have impressed us with their vision and commitment to our shared values and we look forward to working together throughout this partnership on a host of exciting activations whilst showcasing their world-class real-estate projects in the region.”

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