February 3 – Chinese technology company Vivo has signed a two-year deal to become LaLiga first smartphone partner.
Launched in Europe in 2020, Vivo is using football to drive its brand recognition with sponsorships of Euro 2020 and Euro 2024, as well as World Cup 2022.
No value was given for the LaLiga deal that will spearhead the company’s expansion in Spain, Vivo’s best performing European market. Vivo is the fourth largest smart devices brand in the world.
The sponsorship, which will run until 2025, will have a strong element of content creation and digital presence in its activation.
Óscar Mayo, executive general director at LaLiga, said: “We are delighted to welcome vivo to the portfolio of LaLiga sponsors. We both look for excellence in what we do. At LaLiga, we work to offer football fans the best audiovisual products and we know that vivo focuses on helping its users to enjoy the greatest experiences and to achieve the ‘Perfect shot’.”
LaLiga have not had an official smartphone sponsor since 2020 when LG ended a deal.
Vivo’s president for Spain and Portugal, Diego Xiao, stated: “LaLiga and vivo share a passion for making new, unique and innovative experiences possible for our fans. In fact, a fundamental part of this collaboration, in line with the slogan of a campaign we’re launching “Cuánto más lo vives, más te une”, is the commitment of both brands to design, innovation and passion.”
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