LaLiga and Latvia’s Virsliga look to future with MoU

March 7 – Spain’s LaLiga and Latvia’s Virslīga have signed a memorandum of understanding to work together topromote football development, with a special focus on technology solutions.

The MoU will see the exchange of expertise on leadership, corporate governance, sports management, female football andbroadcast, commercial, and marketing matters.

A focal point will be grassroots development, while the two organisations plan to create a sports forum in the capital ofLatvia, Riga.

Oscar Mayo, LaLiga’s Executive Director, said: “This agreement will allow us to strengthen our relationship with Virslīga and work together to exchange experiences and contribute to the development and professionalization ofinternational football.”

A core part of the collaboration will be the expertise and training seminars LaLiga will privde across a range of areas including brand protection and the increase of brand presence to develop media rights propositions.

Maksims Krivunecs, Virsliga president, (pictured left with LaLiga CEO Javier Tebas), said: “LaLiga is one of the most advanced sports leagues in the world. This agreement is our mutual intention to exchange ideas and knowledge, as well as to cooperate and develop the industry in all parts of the world. We share the same vision and ambitions. The scope of this agreement is not limited only to theleagues’ projects, but also builds a bridge between LaLiga and Virsliga clubs. It promotes communication, partnerships, exchange of experience and knowledge between our members.”

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