March 22 – Bundesliga club 1. FC Union Berlin has secured digital insurance business wefox as the club’s main short sponsor in a three-year deal starting with the 2022/23 season.
Wefox will graduate from the current sleeve position to the main shirt front position. The sponsorship includes advertising on TV boards, a digital package and hospitality.
The insurer first became the club’s sleeve sponsor for their first season in the Bundlesliga in 2019. Last season Union berlin finished seventh, just outside the European club competition qualifying positions. They are currently in 9th position.
“We love this city, this community, this club,” said wefox CEO Julian Tieckle. “With wefox as a premium partner, first-class football meets first-class insurance advice. Because only with a strong team spirit can you achieve great things together. Since 2019, wefox can be seen as a sponsor on the jerseys of 1. FC Union Berlin. We are proud to support a club whose passion and fan love causes goosebumps in and outside the Alte Försterei.”
No value was given for the deal.
Union President Dirk Zingler, said: “Since the summer of 2019, this partnership has been lived with passion and great commitment on both sides and the role of challenger in a new competitive environment unites and inspires us…
“We have successfully contested our first three Bundesliga years together. Aroundtown’s reliable commitment played an important part in this, especially under the difficult conditions of the pandemic.”
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