March 23 – Cryptocurrency sponsorship has come to FIFA with Crypto.com becoming the exclusive cryptocurrency trading platform partner for the Qatar 2022 World Cup.
Crypto.com becomes the sixth Qatar 2022 sponsorship partner alongside Vivo, Hisense, McDonald’s, Budweiser and Mengniu.
This is the second tier of FIFA’s sponsorship categories and is for Qatar 2022 only. The sponsor category sits below FIFA’s main sponsor category that includes Qatar Airways, Visa, Hyundai, Wanda, Coca-Cola and Adidas who support all of FIFA’s events.
The sponsorship will give Crypto.com branding presence both within and outside the tournament’s stadiums. It will also provide some digital platform promotion, as well as providing opportunities for new and existing Crypto.com users to attend matches or win exclusive merchandise.
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally,” said Kris Marszalek, co-founder and chief executive officer of Crypto.com.
“Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
Founded in 2016, Crypto.com has more than 10 million customers and has over 4,000 employees across its offices in the Americas, Europe and Asia.
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” said Kay Madati, FIFA’s chief commercial officer.
No value was given for the deal.
Crytpo.com has been expanding its football sponsorships on top of already high-profile partnerships with other sports including motor sport, MMA, basketball and ice hockey. Most recently, Crypto.com acquired the naming rights deal in Los Angeles for the Staples Arena which is now the Crypto.com Arena and also became the official cryptocurrency exchange and trading platform for the men’s and women’s professional football leagues in Australia.
Qatar will host the World Cup from 21 November to December 18. It will be the first World Cup in the European winter and the last one in the 32-team format.
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