FIFA tenders women’s world cup 2023 media rights in Asian markets

April 27 – FIFA has issued an invitation to tender (ITT) for the sale of media rights to the 2023 Women’s World Cup 2023 in selected territories across Asia.

FIFA said: “Interested parties will be invited to make an offer in one or more of the following territories: Afghanistan, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Chinese Taipei, Hong Kong, India, Indonesia, Japan, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Philippines, Singapore, Korea Republic, Sri Lanka, Thailand, Timor-Leste and Vietnam.”

Media organizations will have until June 7 to submit their offers for the rights to the tournament that will be co-hosted by Australia and New Zealand next year. After the success of the 2019 Women’s World Cup in France which drew a record audience of over 1.1 billion viewers according to FIFA, the world governing body introduced a new structure to market the media rights to its women’s competition.

Previously, the broadcast rights to the Women’s World Cup were bundled with the men’s World Cup media rights. FIFA also introduced a new commercial partnership structure, offering Women’s Football Partners extensive commercial rights specific to the women’s game.

With the 2023 tournament drawing near, it will now remain to be seen how much broadcasters think the Women’s World Cup is worth. In host nation Australia, Optus Sport reportedly secured the exclusive broadcast rights for an estimated $10.4 million.

In Asia, China, Japan, South Korea, the Philippines and Vietnam have all qualified via the Asian Cup that was played in January in India. Thailand and Chinese Taipei could also still qualify for the finals via a 10-team play-off tournament. The 2023 World Cup will be staged for the first time in a 32-team format.

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