BKT re-treads global LaLiga deal for new 3-year term

May 9 – Indian tire manufacturer BKT has renewed its global sponsorship with LaLiga for a new three-year term which will run until the end of the 2024/2025 season.

BKT, a specialist in ‘Off- Highway tires’, joined LaLiga as a global sponsor in 2019. No value was given for the deal.

Óscar Mayo, Executive Director of LaLiga, details: “The partnership between LaLiga and BKT over the past three years has allowed us to help them increase their global exposure through our fans and audience. We both strive for excellence in what we do, and this iscertainly a relationship that we are delighted to renew for a new cycle.”

Spain is a strategic market for BKT, in particular in the agricultural sector, where BKT started its business. BKT has used sports sponsorship to promote its brand globally with deals in basketball, cricket and rugby.

Lucía Salmaso, CEO of BKT Europe, said: “The market now is the world. In order to actglobally, a common language is needed to reach increasingly larger communities. That beingsaid, what can be more viral than sport? … This cooperation gives us again the opportunity to strengthen both our presence and brand awareness in Spain, a country we consider strategicand highly important in terms of business.”

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