Leeds sign global etailer Wish as sleeve sponsor in one-season deal

July 15 – Leeds United have announced mobile e-commerce platform, Wish, as the club’s sleeve sponsor in a one year deal.

Wish take over the sleeve position from BOXT, an e-commerce platform specialising in the installation and servicing of boilers, air conditioning, electric vehicle charging points and Google smart home products. The BOXT deal was for one season only.

As well as on the sleeves of men’s, women’s and academy teams, Wish will be on official replica shirts and have signage throughout the Elland Rd stadium.

Wish are rebranding and the new logo will be seen first seen on shirts on their current pre-season tour in Australia tonight when they play Brisbane Roar.

Vijay Talwar, Chief Executive Officer of Wish. “With a rebrand just around the corner, the partnership not only provides great brand exposure but also a perfect opportunity to shine a light on all the changes underway at Wish.

San Francisco-based Wish is a mobile retail platform available worldwide with its popular categories including fashion, accessories, home decor and gadgets.

Paul Bell, Executive Director of Leeds United, added: “We first worked with Wish as an Official Partner in 2018 when the brand chose Leeds United as its first global football partnership after a successful relationship with the LA Lakers NBA basketball team. We are therefore delighted that the brand has chosen to work with the club again as part of its new global marketing campaign.”

Promoted back into the Premier League for the 2020/21 season after a 16-year absence, Leeds signed online betting brand SBOTOP as the club’s main shirt sponsor, replacing another online betting brand, 32Red, in what the club said “represents the largest commercial deal in the club’s history.”

That deal – reckoned to be £6 million a year for three years – has one season left to run.

No value was given for the sleeve sponsorship.

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