August 3 – Manchester United have signed a multi-year global partnership with Qualcomm Technologies that will focus on promotion of the company’s Snapdragon brand.
Snapdragon platforms power many of the world’s smartphones, PCs, gaming devices, connected cars, and smart wearables, among other applications. Qualcomm will be designated an Official Global Partner of the club.
No value was given for the deal that will see the partners collaborate on events and experiences for Man Utd fans at Old Trafford and around the world, powered by Snapdragon platforms.
Victoria Timpson, CEO Alliances and Partnerships at Manchester United, said: “Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.
“Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”
Qualcomm Technologies will also work with the club on planned improvements to mobile connectivity at Old Trafford, which the club said will enhance fans’ experience on match days.
Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm said: “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport.
“We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”
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