September 16 – Inter Milan have renewed their official water partnership with Acqua S.Bernardo for a further two seasons.
The Maritime Alps water brand first partnered with Inter in the 2019/20 season. The two partners trumpet their shared brand values of “innovation, environmental protection and the global excellence of the Made in Italy mark”.
FC Internazionale Milano’s Chief Revenue Officer Luca Danovaro said: “This collaboration was launched a year and ahalf ago and it has already led to us enjoying many successes together, both on and off the pitch. The fact that a brand like Acqua S.Bernardo, with its distinguished record in the world of sport, has chosen to continue to work alongside usis testament to the value of the work we do.”
Acqua S.Bernardo has for some time been a sports sponsor but its deal with Inter is its most high profile in football and one which reflects both the brand’s emphasis on style and regional roots.
“Acqua S.Bernardo has always promoted Italian style: our mineral water bottle was designed by Giorgetto Giugiaro. For this reason, it is a great pleasure and honour to work with Inter again, a club that has always represented Italy in the top ranks of international football. Inter is one of the symbols of Milan, a really important and leading region in Italy, of which we feel an integral part,” said General Manager Antonio Biella.
No valley was given for the renewal.
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