November 4 – Brewer Anheuser-Busch has renewed its official beer sponsorship of U.S. Soccer as the official beer sponsor in a multi-year deal, taking the partnership which began in 1987 beyond 35 years.
The agreement will cover the U.S. Men’s and Women’s National Teams.
Anheuser-Busch will also become the official beer sponsor of the U.S. Adult Soccer Association National Amateur Cup Celebration and the Lamar Hunt U.S. Open Cup.
U.S. Soccer Federation Chief Commercial Officer, David Wright. “U.S. soccer fans are some of the most passionate and devoted in the entire world and deserve a partner that shares their passion. It’s not often you see a partnership that spans 35 years; however, and what’s most exciting, the best for this great partnership is yet to come.”
The brewer will continue to host U.S. Soccer Kickoff Parties the night before big matches and include live entertainment, giveaways and guest appearances from influencers and alumni. Anheuser-Busch will also present the U.S. Soccer’s Woman/Man of the Match award.
“Since the foundation of our relationship, we have been dedicated to growing the game of soccer alongside U.S. Soccer Federation and we’re excited to be strengthening our commitment to the sport of soccer and its fans,” said Matt Davis, Head of Sports Marketing, Anheuser-Busch.
“Soccer already has a strong and passionate fanbase in the U.S. and it’s only continuing to grow. We are committed to ensuring fans have unrivaled opportunities to support their teams this season and every year leading into the biggest moment this sport has to offer – The World Cups in 2023 and 2026.”
No value was given for the extension.
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