November 8 – FIFA has unveiled wellness Calm as the ‘Official Mindfulness and Meditation Product’ of the World Cup 2022, Women’s World Cup 2023 and FIFAe Nations Cup 2023.
All players, coaches and training staff participating in both the men’s and women’s World Cups will receive free Calm subscriptions. FIFA employees and World Cup volunteers will also be given a free subscription.
As part of a promotion, fans will receive 50% off subscriptions via offers prior to the World Cup 2022 and other FIFA events.
“Mental and physical health are equal partners in the combined well-being of a person, and care for both must be seen as integral in caring for the footballing family,” said Andrew Massey, FIFA’s Director of Medical.
“As a sporting community, we need to create an environment that better supports mental well-being and mental health. The well-being of footballers at all levels of the game has always been and will always be the top priority of FIFA, as can be seen with this collaboration.”
Calm says its “user studies have proven the effectiveness of Calm content – 84% better mental state, 81% less stress, and 73% better sleep quality reported by regular users of the app.”
Calm and FIFA said they will collaborate on creating mindfulness content to help members of the football community “find their calm” on matchdays and beyond. This will include a series of webinars and educational online sessions.
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