December 15 – Serie A giants have extended their shirt sponsorship with Emirates, a partnership that has been in place for 15 years.
Emirates will continue as Official Airline Partner and a Principal Partner of the Rossoneri with the Fly Better logo on all club shirts, including all national and international AC Milan Academies around the world.
Initially starting as the club’s airline sponsor, Emirates took over the short position during the 2010/11 season. The club said the logo has been on the shirt for 590 official matches and 967 goals.
Emirates will also have branding throughout the San Siro Stadium, as well as hospitality, ticketing and other marketing rights.
AC Milan and Emirates began their journey together in September 2007. The following year, the relationship was elevated to Top Institutional Sponsor. The prestigious shirt sponsor deal first featured during the 2010/11 season, connecting Emirates to millions of Rossoneri fans all over the world. Since then, Emirates has been visible on AC Milan jerseys for 590 official matches, with a total of 967 goals scored by players donning the airline’s shirt branding.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said: “Much like Emirates, AC Milan is committed to strengthening our bond with our global audience and continuing to do so alongside a brand that is capable of connecting the world from its global centre in Dubai makes us all very proud. With this new deal, AC Milan and Emirates will be side by side for almost two decades, a testament to the strength and depth of our unique relationship.”
The four-year renewal was signed at Emirates Group Headquarters in Dubai, where the club are currently holding a warm-weather training camp and also competing in the Dubai Super Cup.
AC Milan said it has plans to open a new office in Dubai, which will serve as a base for the club in the Middle East where it reckons it has 2.5 million fans.
Sir Tim Clark, President Emirates Arline, said: “We’ve been a committed supporter of the club for over 15 years, and as we enter the next phase of our relationship, we’re working closely with AC Milan on innovative opportunities to showcase the best of each of our brands. Our partnership with the club also complements the deep investments we have made in Italy over the last three decades, as part of our ongoing commitment to support our customers, and the businesses and communities we serve across our four Italian gateways.”
No value was given for the sponsorship.
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