January 3 – Manchester United have agreed a multi-year global partnership with Singapore-headquartered online financial trading platform, Doo Group.
The deal will see Doo Group promote its sub-brands, Doo Financial and Doo Prime.
Manchester United CEO of Alliances and Partnerships, Victoria Timpson said: “When selecting Doo Group as Manchester United’s Official Online Financial Trading Partner we were impressed by the company’s focus on technology and its strong brand values.
“We look forward to a thriving partnership and we are excited to welcome Doo Group to our family of commercial partners.”
Doo Group, which has offices in Dallas, London, Sydney, Hong Kong, Dubai, and Kuala Lumpur, says it offers traditional financial trading on online platforms with the latest fintech at its core. No value was given for the Man Utd deal.
Doo Group Director, Ian Howard, said: “Manchester United was our obvious choice when the opportunity to form a partnership arose. We have always admired how a football club transitioned into a globally recognised icon, loved and admired across the world and representing more than the sport itself. That to us, showed discipline, consistency and drive which resonates with our brand and beliefs.”
While Doo Group are a new partner in the Man Utd sponsorship portfolio, the club are still looking for a replacement for their front of shirt sponsorship that is currently held by German technology company TeamViewer.
The club and TeamViewer have agreed they will end the five-year £235 million sponsorship, once a new sponsor can be signed.
The TeamViewer sponsorship began with the 2021/22 season, when the software technology company replaced Chevrolet in a deal reckoned to be £17 million less than Chevrolet were paying, but struck during the covid pandemic.
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