February 24 – The MLS has announced a multi-year extension of its kit partnership with Adidas that sees the sports and leisure brand supply every MLS team.
Adidas last extended its deal with the MLS in August 2017 in an agreement taking it through to August 2024 and in what was described at the time as the company’s biggest ever investment in US sport.
Adidas first began with the MLS in 1996, becoming the exclusive league-wide kit supplier in 2004 and renewing that deal in 2010. The new agreement will run through and beyond the 2026 World Cup to be co-hosted in the US.
As part of the new agreement adidas will support MLS development leagues MLS NEXT Pro and MLS NEXT as presenting partner of the MLS NEXT Golden Ball (MVP) and MLS NEXT Best XI. The MLS said the new agreement will also see additional investment in youth development and community activation.
Adidas will continues as the Official Sponsor, Footwear Provider, and Apparel Provider of MLS and continue kitting out MLS clubs with all jerseys, footwear, training gear, and sideline apparel, as well as providing the official match ball for all MLS properties.
MLS Commissioner, Don Garber, said: “Adidas had been helping to drive the popularity of MLS and the sport of soccer in North America for generations and we look forward to working closely with them to accelerate our growth leading into and following the 2026 FIFA World Cup.”
The announcement was made as part of a series of events surrounding MLS is Back kick-off week. This weekend sees the start of the MLS’s 28th season.
No value was given for the extended deal.
“We are very proud to be extending our partnership with Major League Soccer. It is incredible to see the growth and success of the league and soccer in North America and the work that has been done,” said adidas CEO Bjørn Gulden.
“Soccer is an important part of our history and who we are at adidas. We are committed to helping grow the game and could not be more excited as we approach the 2026 World Cup hosted by the U.S., Canada and Mexico.”
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