March 31 – Manchester City has renewed its global multi-year partnership with financial trading platform Axi,expanding the partnership to include the club’s women’s team.
Axi first sponsored Man City in 2020 and will continue as the club’s Official Online Trading Partner.
The renewed agreement will also see Axi further expand its partnership to include Manchester City Women.
Tom Boyle, Vice President, Global Partnerships Marketing and Operations at City Football Group, said: “Withshared values of high performance, ambition and innovation throughout the partnership to date, we’ve successfully workedtogether to achieve great results and impact at a really exciting time for Axi… The commercial appeal of our women’s team and the women’s game in general continues to grow, and it’s fantastic that Axi recognise this.”
Axi’s marketing package includes branding across the Etihad Stadium, content with first team players shared on Axi and City content channels, and a range of physical events and competitions.
“From a commercial perspective the relationship has been extremely successful. Our alignment on a global scale with Manchester City’s brand and global fanbase has elevated our position in the marketplace,” said Louis Cooper, chief commercial officer at Axi.
“The global popularity of women’s football has justly skyrocketed in recent years, as has women’s involvement in financial markets. This new aspect of the partnership gives us a chance to help support the women’s sideof game and also help Axi resonate even more with female traders and investors, who are a valuable segment of our growth ambition globally. Women continue to take more control of their financial investments and it’s important for Axi to be relatable as a brand to female investors around the world.”
No value was given for the deal.
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