April 6 – The Canadian Premier League (CPL) has unveiled Telus as the league’s Official Telecommunications, Digital Health and Home Security Partner in a five-year deal.
No value was given for the sponsorship that will run through to end 2027.
As well as the league sponsorship, Telus will be the main shirt sponsor of 2021 CPL winners Pacific FC in a one-season deal.
Headquartered in Vancouver, Telus is a global company with $18 billion in annual revenue and 18 million customer connections. In 2022 Telus donated $125 million (5% of its pre-tax profits) and 1.44 million volunteer hours, more than any company in Canada.
Telus will activate its sponsorship with the launch of a ‘Team Telus’ initiative that aims to make soccer more accessible to young fans facing economic barriers to playing the game. Team Telus will collect ‘gently-used’ football equipment at select match days in all League markets and will re-distribute the items collected to underprivileged communities.
Telus will also become Presenting Partner of Family Match Days, which it will host in all eight of the team markets. In-stadium activations will include player meet and greets.
“As a proudly Canadian, global technology company, we’re focused on connecting Canadians to the people and activities they’re passionate about, ultimately helping bring communities together and keeping them connected to what matters most,” said Patrick Barron, Vice President of Corporate Citizenship and Community Investment at Telus.
The CPL 2023 season kicks off April 15 with all eight teams in action.
“Telus is not only a leading Canadian brand but an avid supporter of soccer in this country, and we are overjoyed to partner with such an iconic organization,” said Mark Noonan, Commissioner, Canadian Premier League and CEO, Canadian Soccer Business.
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