AS Monaco add Bang & Olufsen as back-of-shirt sponsor

August 2 – France’s Ligue 1 giants AS Monaco have announced Danish luxury audio brand Bang & Olufsen as the newest member of their premium partner family.

As part of the deal, the Bang & Olufsen branding will feature on the upper-back of the kit for the 2023/24 season, just above each player’s name and number. B&O will also have branding across Monaco’s Stade Louis-II, and presence on the club’s digital platforms, as well as creating exclusive branded content.

No value or term was given for the sponsorship.

Thibaut Chatelard, AS Monaco Chief Marketing and Revenue Officer said: “Bang & Olufsen has never stopped reinventing codes since its creation In 1925. We are perfectly in tune with this quest for performance and the desire to push the boundaries.”

B&O have been building a sponsorship portfolio in sports have recently joined with F1 team Ferrari in February this year ahead of the new F1 season. Ferrari is the only team with a Monegasque driver in the 2023 roster in fan-favourite Charles Leclerc.

Kamel Ouadi, Bang & Olufsen CMO, said: “Bang & Olufsen has been designing the future since 1925 and continues to push the boundaries of sound innovation. Music isn’t something we just listen to, it’s something we feel and connect with. By partnering with AS Monaco, we want to connect with new audiences by raising our awareness globally. The country of Monaco is a global destination synonymous with timeless glamour and entertainment, and at Bang & Olufsen, we want to entertain our audiences through sound and music from our luxurious, timeless products and experiences.”

Contact the writer of this story, Harry Ewing, at moc.l1716203778labto1716203778ofdlr1716203778owedi1716203778sni@o1716203778fni1716203778