August 4 – Everton FC have agreed a multi-year sleeve sponsorship with online streaming platform KICK.
The KICK logo will occupy the left sleeve of the men’s, women’s and Under-21’s kits ahead of the 2023/24 season.
The KICK logo will debut tomorrow afternoon in Everton’s final pre-season outing versus Sporting CP at Goodison Park, and will be across the men’s, women’s and Under-21’s kits for the 2023/24 season.
The deal will also see KICK branding at Goodison Park for men’s first team matches, Walton Hall Park for women’s matches as well as the Finch Farm training complex. There will also be KICK branding across Everton’s digital platforms.
Everton FC’s deal will allow the club to benefit from becoming official streaming partners with the platform, which has over 80 million site visits per month and has attracted some of the world’s top entertainers, such as Canadian superstar Drake.
Founded in October 2022, the KICK streaming platform has already signed some of the biggest names in the business, such as internet personality Felix Lengyel, known as xQc, for a reported $70 million contract spanning two years.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “Working with KICK provides us with some fantastic opportunities to reach and engage with new audiences over the course of the coming season and we already have some exciting plans for matchday experiences, starting this week with our fixture against Sporting CP.
“We look forward to working with KICK and presenting new opportunities for our supporters, while providing valuable global exposure for KICK as they continue their impressive growth.”
No value was given for the sponsorship.
Akhil Sarin, Director of Acquisition for KICK, said: “Partnering with Everton is an exciting step forward for KICK. We are a young, ambitious brand and to join forces with a global football powerhouse will do wonders for us. We can’t wait for Everton fans and the football community to see what our platform has to offer and the incredible content that will be showcased there.”
Contact the writer of this story, Harry Ewing, at moc.l1701598657labto1701598657ofdlr1701598657owedi1701598657sni@o1701598657fni1701598657