August 7 – Premier League Bournemouth have signed a training shirt sponsorship with Dun and Bradstreet ahead of the 2023/24 season.
The Dun and Bradstreet branding will feature on the front of The Cherries’ first team training gear, including staff attire and match-day warm-up tops. They’ll also have branding around the Vitality stadium as well as on the club’s media platforms.
This deal marks the latest B2B deal involving Premier League clubs, featuring alongside Oracle, FICO and Standard Chartered; the latter of which have featured on the front of Liverpool’s home, away and third kits since 2010.
Jim Frevola, President of Business at AFC Bournemouth, said: “We’re delighted to be partnering with Dun & Bradstreet, who are an industry-leading company with global appeal.
“As an organisation, they share our values and ambitions, and we believe this will be a successful partnership for all involved.”
No value was given for the one-season deal with the business data specialists.
Edward Thorne, general manager at Dun & Bradstreet Europe, added: “Successful teams in business and sport rely on accurate and timely data and analytics to improve performance and gain a competitive advantage. We’re excited to be part of the Bournemouth community, and to support the team and their fans around the world.”
Bournemouth open their season against West Ham at the Vitality Stadium on August 12. Under new ownership for most of last season they were surprise Premier League survivors, finishing 15th at the end of the season.
Contact the writer of this story, Harry Ewing, at moc.l1702055187labto1702055187ofdlr1702055187owedi1702055187sni@o1702055187fni1702055187